Digging into TOA Waters' Roots. The Inspiration Behind the Suds.
Whoever it was that suggested that we all need to stop and smell the roses was seriously mistaken.
TOA Waters is about digging beneath the surface.
It’s about unearthing truth, individuality, and passion.
Grab your trowels, we’re digging into TOA Waters’ roots!
After a hard day of work, nothing is more relaxing than coming home to a warm bath. There is something both rejuvenating and invigorating about allowing warm water to caress your skin and lathering your body in sensational suds. These are realities that our founder, Javier, relished in for years.
You could say that the seed was planted.
After years of baths, however, Javier grew sick and tired of smelling like a bunch of roses each and every time that he stepped out of the tub. It just didn’t make any sense to him. Companies offered many varieties of sweet-scented bubble baths, but sugarplums just wouldn’t cut it any longer!
Javier made two observations.
- There were no bubble bath products offered for the rough and tough individual.
- There seemed to be a social stigma attached to men who enjoy bubble baths.
This is when TOA Waters sprouted.
Javier began to envision a company that would kick societal notions to the curb and help people to reclaim their bathtubs. Steering away from the traditional floral-scented baths, Javier developed a unique line of “brawny scented” bubble baths!
With his new line of premium products bursting stereotypes one bubble at a time, men no longer had to worry about what indulging in a bubble bath would do to their image, and women suddenly had themselves more options to choose from. After all, why should flowers and glitter be their only option?
Then it came time to name these epic products.
Javier proudly named his company TOA Waters after the mightiest river in Cuba. In doing so, he hoped to honor his heritage and the dedicated dreamers who came before him.
TOA Waters opened its virtual doors in September of 2020 and has been proudly serving bold bathers since. Today, thousands of people enjoy these “brawntastic” scented products right in the comfort of their homes.
TOA has raised the bar (or perhaps obliterated that bar) for how men and women enjoy their time in the tub and tackle their daily hygiene.
Made from finest, responsibly sourced, & cruelty-free ingredients, TOA Waters has become a household name especially for those badass individuals who work hard, get their hands dirty, and aren’t afraid to treat their truest selves right.
Matshona Dhliwayo said, “It is in the roots, not the branches, that a tree’s greatest strength lies”. The thing about TOA Waters’ roots is that they’ve been designed to cultivate the individual. Those kinds of roots, they stick!