
News Room
Your news and resource hub for all things TOA Waters related.
For media inquires, contact:
Javier Folgar
Email: media@toawaters.com
Phone: 240.285.9459
about toa waters
Based in Frederick, Maryland, TOA Waters provides health and beauty products tailored for the tough, rugged, and hard-working individual that isn’t afraid to relax and rejuvenate the body. Launched in 2020, the company offers a series of “brawny-scented” bubble bath products that calm the senses and puts any individual (or couple) at ease.
All of our bubble baths are made with the finest ingredients – enriched with whole milk, B-vitamins, calcium, and much more. Time to nourish and cleanse your skin, right down to its deepest layers. Layer with irresistible scents like cedarwood, tobacco, and smooth spices. Small business owned, and proudly made in the USA.


about our founder
Javier Folgar had a vision of creating a company that would kick societal notions to the curb and reclaim people’s bathtubs. So many companies out there only focused on bubble bath products that smell like a bouquet of flowers. He wanted to offer something different. Something unique that people would love.
Steering away from the typically “floral-scented” baths, Javier developed a unique line of “brawny scents” bubble baths, breaking bathroom stereotypes. Men no longer have to worry about what indulging in a bubble bath will do to their image. And women, whoever said that flowery scents and a side of glitter are all that is appropriate for you?
Amidst a global pandemic, Javier launched TOA Waters in the fall of 2020. Named after the mightiest river in Cuba to honor his heritage – the company offers premium bubble baths to individuals who aren’t afraid to relax and rejuvenate the body.
Javier is considered a conservationist by day, “soapatier” by night. With over a decade of experience in the nonprofit world, Javier is a conservationist who served in key roles protecting wildlife and our natural & cultural resources.
During the day, he works for an organization dedicated to ending bat extinctions worldwide. At night and on weekends, he switches gears and focuses solely on his bubble bath business. That is why when he launched this company, he wanted to make sure it operated in a socially responsible manner.
Javier believes we all have a responsibility to give back to the greater community. That is why TOA Waters has partnered with so many amazing organizations, like the Maryland Food Bank and the American Cancer Society.
He received a B.S. in Marketing from Rutgers University and earned an MBA from Montclair State University. Javier has served on the board for Altruistic Odyssey, volunteered for the Catholic Fellowship of Frederick, and is a member of the Public Relations Society of America.

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photography
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reviews & news coverage
Behind the Inspiration: Exclusive Interview with Founder, Javier Folgar
Ticker News | 04.06.21
TOA Waters – Bubble Bath for Men
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Intouch Rugby | 02.13.21
Health and Beauty Guide 2021
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The Review Wire | 02.11.21
2021 Valentine’s Day Gift Guide with So Chic Collective
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Valentine’s Gift Guide 2021
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Valentine’s Guide 2021 Ideas for even making a great week of it! Part 3!
Intouch Rugby | 02.01.21
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Rugby Rep | 02.01.21
Valentine’s Guide 2021 Ideas for even making a great week of it! Part 3!
Rugby & Lifestyle in the United States of America | 02.01.21
Valentine’s Guide 2021 Ideas for even making a great week of it! Part 3!
Rugby & Lifestyle in Wales | 02.01.21
Naluda’s 2021 Ultimate Valentine’s Day Gift Guide
Naluda Magazine | 02.01.21
We Made Bubble Bath – Buy Some
Key103 | 02.01.21
Ultimate Valentine’s Day So Chic Collective Gift Guide
Blog by Donna | 01.29.21
60+ Out-Of-The-Box Gift Ideas for Valentine’s Day (Or Any Other Day)
Little Family Adventure | 01.29.21
So Chic Collective Valentine’s Day Guide
Consumer Queen | 01.29.21
Valentine Gift Ideas for HIM
My Four and More’s | 01.29.21
Gifts for Men
Surf Sand and Sons | 01.28.21
Valentine’s Day Gift Guide
Reviewz & Newz | 01.25.21
Small Business Shoutout: TOA Waters Brawny Bubble baths
Dude I Want That | 01.24.21
Episode 40: Javier Folgar
Welcome to Crazy | 12.14.20
NJ Native Opens Business Featuring Bubble Baths.
NJ.com | 12.02.20
TOA Waters an LGBT Owned Business Opens
The Pride LA | 12.02.20
WHO SAID THEY WEREN’T? — “Bubble baths are for guys, too: NJ entrepreneur develops ‘rugged, brawny’ scents”
Politico | 11.25.20
Bubble baths are for guys, too: NJ entrepreneur develops ‘rugged, brawny’ scents
Bergen Record | 11.24.20
TOA Waters Becomes Newest LGBTQ-Owned Business
Pride Journeys | 11.24.20
New Frederick-based business offers nourishing bubble baths in rugged scents
The Frederick News-Post | 11.16.20
8 things you need to know this morning: TOA Waters, a small startup bubble bath company based in Frederick, has teamed up with the Maryland Food Bank to help feed Marylanders.
Baltimore Business Journal | 11.13.20
Frederick Man Opens Online Business Amid COVID-19 Pandemic
The Daily Record | 10.06.20
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